During the phone calls I have with potential clients, I am starting to notice some of the most important questions are getting missed. It leads me to wonder, how many other calls you have with designers and if you are asking the right questions. Price and time are the...
You know that feeling you get when your clothes either become too tight or too loose? You immediately get that instinct that it is time for a shopping spree because NOW YOU NEED CLOTHES THAT CAN FIT. Well, I hate to be the one to break it down to you but your brand...
Selling your brand is necessary when you live in an experience economy where your success is based not on your years of service but on what you deliver and how you deliver it. YOUR IDEAL CLIENT & COMPETITORS Other than you, the person who has the most control over...
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and...
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